Taxa de Conversão Simples

Conversion rate

CR (Conversion Rate) = conversions / visitors × 100%. Say you got 45 sales out of 1,500 visitors: that's a 3% CR. For context, e-commerce averages 2-3% (mobile usually sits around 1.5%, desktop runs higher) and B2B SaaS lands in the 1-3% range. It helps to keep macro conversions (a purchase, a paid signup) separate from micro conversions (a newsletter sign-up, an add to cart), since both tell you something about the funnel. And when CR is low, fixing the page tends to do more than pouring in extra traffic.

Applications

Think e-commerce on Shopify/WooCommerce, SaaS sign-up flows, lead capture, and reading the marketing funnel end to end. It's the metric behind CRO (Conversion Rate Optimization) work, where you lean on heatmaps (Hotjar), A/B tests, a simpler checkout, faster pages and copy experiments. Most teams track it as events in Google Analytics 4.

FAQ

Should I scale traffic with low CR? Not yet. Fix the funnel first. Double your traffic on a 0.5% CR and you're still nowhere near benchmark.

Macro or micro conversion, which should I optimise? Macro is what brings in revenue, while micro tells you whether the funnel is healthy. Watch both, but hang your OKRs on the macro number.

How big a sample for A/B tests? That comes down to your baseline CR and the effect size you're chasing, but it's usually hundreds of conversions per variant. Run the numbers through a calculator before you call a winner.