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Noindex on Paginated Pages Detector

Identifies paginated URLs (?page=, /page/N/) and checks whether they include noindex — a common e-commerce audit.

Listing pages marked as non-indexable

Putting a noindex on pages two and beyond of a listing was common advice for years. The idea was avoiding duplicate content. The problem is the side effect: over time the directive makes the search engine stop crawling the page — and with it stop discovering every link that exists only there, which tends to be the oldest items in the catalogue or blog.

Paste the URLs with each one's HTML, separated by blank lines, and the page identifies which are paginated and which carry the directive. Pagination detection covers the usual patterns: a query parameter with a number and a path with a numbered segment. The result is the list of what is marked, so you can decide case by case.

Google's current recommendation is leaving listing pages indexable, with ordinary pagination and crawlable links. If duplicate content is the worry, the right instrument is each item's canonical pointing at itself, not blocking the listing. Worth noting that the previous and next page markers stopped being used as an indexing signal in 2019 — Google treats them as ordinary links.

Frequently asked questions

So should I never use the directive on pagination?
Rarely. The case that still holds is a listing with tens of thousands of worthless pages, where crawl cost matters. Even then the answer is usually improving architecture — filters, categories, a sitemap — rather than blocking.
What about the previous and next markers?
Google announced in 2019 that it had stopped using them to group pagination, and revealed it had not been using them for years. Keeping them does no harm: other engines still consider them and they help accessibility. Just do not expect an indexing effect.
How do I avoid duplicate content between the pages?
By not treating listing pages as duplicate content, because they are not: each lists different items. What does need care is page one being reachable at two addresses, one with and one without the parameter — there the canonical settles it.

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