Nome de Blog

How blogs get named

Blogs exploded between 2003 and 2010 — Blogger launched in 1999, WordPress in 2003, and Tumblr in 2007. The format declined during the 2010s as social platforms ate attention, then quietly came back through the Substack/newsletter revival that started around 2017. The naming playbook still tracks a few stable patterns: personal (YourName.com, betting on the author as the brand), niche descriptor (TechCrunch, Smitten Kitchen, Marie Forleo — staking a vertical), literal descriptive (How To Geek, Hacker News, The Verge), and wordplay or poetic (Wait But Why, Stratechery, Mr. Money Mustache) — names that read like a phrase and are easy to recall in conversation.

Reference brands and the Substack pivot

• Brazil — B9, Tecnoblog, Não Salvo, Manual do Mundo (YouTube + blog hybrid), Olhar Digital. The shorter, brand-leaning names aged the best.
• Global — TechCrunch (M&A coverage launched in 2005), Mashable, The Verge, Stratechery (Ben Thompson, paid-newsletter pioneer), Wait But Why, Mr. Money Mustache.
• Substack/Medium revival — long-form moved away from raw blog software into a newsletter-plus-payments model. Sites like Platformer, Lenny's Newsletter and Garbage Day proved that "blog name" and "newsletter name" are now the same problem.

SEO, domain and platform choice

Naming a blog with the target keyword still helps in search ("tech crunch numbers" became part of TechCrunch's identity), but exact-match domains lost their SEO premium after Google's 2012 EMD update. Modern blogs balance keyword fit with a name that scales beyond one niche. The .com is still queen for blogs you want indexed seriously; .blog, .io and .dev work for tech audiences; Substack subdomains (yourname.substack.com) are perfectly acceptable while you grow. Platform choice — WordPress for SEO and ownership, Ghost for clean newsletters with custom code, Substack for zero-config paid newsletters — also nudges naming style.

Naming frameworks that work in 2026

A few patterns consistently produce memorable blog names: alliteration (Smitten Kitchen, Pinch of Yum), antithesis (Slow Fashion Fast, Boring Money), question form (How Stuff Works, Wait But Why), and numeric hook (FiveThirtyEight, 37signals). Hot niches in 2026 keep being AI tool reviews, side hustle and indie-hacker guides, personal finance, parenting, cooking, fitness and beauty — each with very different tonal expectations.

FAQ

Do blogs still make money? Yes — but the revenue shifted. Display ads via Google AdSense and Mediavine still work at scale; the bigger upside is paid newsletters on Substack, affiliate revenue on niche review sites, and courses or products sold to the audience.

Short brand name or descriptive? Short brands scale better past one topic; descriptive names rank faster at the start. If you plan to grow beyond one niche, lean short. If the niche is your endgame, lean descriptive.

Is a Substack subdomain OK? Yes. yourname.substack.com is fine while you build the list, and Substack lets you move to a custom domain later without breaking subscriptions.

Is anything sent to a server? No. The name fragments ship bundled with the page and the random recombination runs entirely in your browser.