⚡SEO

Link AMP Builder

Build the <link rel="amphtml"> tag pointing to the AMP version.

URL AMP

The tag that points at your AMP page

Your site keeps an AMP version and the crawler needs to know both pages are the same document. That pairing is declared by a single tag in the head of the regular page, and a trivial mistake with quotes or the rel value leaves search engines treating the two versions as separate pages, which is the opposite of the intent.

One field here, the AMP URL, and out comes the line ready to paste into the head of your canonical page. Worth understanding that the pairing has two sides: the AMP page itself must carry a link rel=canonical pointing back at the original. This tool does not generate that second half, and without it the pair never closes and the crawler will not connect the versions.

Use an absolute https URL, and only one per page, because listing several AMP URLs for the same document just muddies things. The output escapes nothing, so a URL containing a double quote will break the attribute in your HTML. It is also worth knowing that Google dropped the AMP requirement for Top Stories back in 2021, so if you are starting a site today, tuning the regular page usually pays better than maintaining two versions. The tag is assembled in your browser.

Frequently asked questions

Do I still need AMP to appear in Top Stories?

No. Since mid-2021 Google evaluates any page on page experience criteria without requiring AMP. Keeping AMP is now a choice rather than a requirement.

Does this tag go on the AMP page or the regular one?

On the regular, canonical page. The AMP page carries the reverse link, a rel=canonical pointing back at the original.

Can I use a relative path in href?

Browsers resolve it, but prefer the absolute URL. Feeds, proxies, and third-party tools handle a full address far more predictably.