1001Ferramentas
🧹SEO

UTM Parameters Cleaner

Remove utm_* (and fbclid, gclid, ...) tracking parameters from a URL.


  

Share the link, not the tracking baggage

Every link copied from a newsletter, an ad or a social app comes bloated: utm_source, utm_campaign, fbclid, gclid and friends double the URL's length, reveal which campaign you came from and keep tracking whoever clicks. Paste the URL here and it comes out clean instantly, with a list of what was removed right below, so you can check before sharing or saving it.

The cleanup uses a fixed list of known prefixes: utm_ (Google Analytics), gclid, gbraid and wbraid (Google Ads), fbclid (Facebook), igshid (Instagram), mc_cid and mc_eid (Mailchimp), _hsenc, _hsmi and hsCtaTracking (HubSpot) and yclid (Yandex). Everything else is left alone on purpose: an id=42 or page=2 may be what decides which content opens, and stripping it would break the link. That is why the tool shows exactly which parameters were dropped.

Use it before posting a link in a group chat, bookmarking it or putting it in documentation, where a short neutral URL ages better. Do not use it on your own campaign links before sending: without the UTMs, your analytics loses source attribution. Since the list is fixed, less common trackers such as Twitter's twclid or a site's custom parameters pass through untouched; check the result. The URL is processed in your browser and never sent anywhere.

Frequently asked questions

Does the link still work after cleaning?
Yes. Tracking parameters do not change the page content, they only report where the click came from. Parameters that can change what the page shows are kept.
Does it remove every tracking parameter?
No, only those on its list of known prefixes, such as utm_, fbclid and gclid. Trackers outside the list, like Twitter's twclid, remain; the removed list shows what was dropped.
Does cleaning the link hurt the site I am visiting?
The site loses the information about which campaign brought the click, nothing more. The content that loads is the same.

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