Google Maps Embed Builder

You want a map of the shop in your site footer and then find out the official Maps Embed API wants a Google Cloud project, an API key and a card on file. For a simple pinned map you can skip all that: type an address, something like Av. Paulista 1578, Sao Paulo, or a pair of coordinates, and you get an iframe pointing at the older maps.google.com endpoint with output=embed.

That endpoint is the part nobody mentions. It is a leftover from classic Maps, it has worked for years and it needs no key, but it is not part of the documented API, which means Google makes no promise to keep it alive. If the map on your site goes blank one day and you changed nothing, that is where the investigation starts. The query behaves like the Maps search box: street addresses, postal codes, place names and lat,lng pairs such as -23.5613,-46.6560 all work.

Check the map before you publish. Ambiguous street names land in the wrong city easily, so include the city and state, or use coordinates when the point has to be exact. Width and height go into the code untouched, so type numbers only. The iframe ships with loading=lazy, which keeps the map from loading until a visitor scrolls to it. If you need configurable zoom, map type or directions, that is a job for the official keyed API.