UTM URL Builder
Add utm_source, utm_medium, utm_campaign, utm_term and utm_content to a URL. Ready for Google Analytics and GA4. Everything in your browser.
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Create links with UTM parameters
To find out where a campaign's traffic comes from, you have to tag links with UTM parameters, and building them by hand, respecting the correct encoding, is tedious and full of traps. This generator adds those tags to any URL in an organised way.
The five standard parameters are covered (utm_source, utm_medium, utm_campaign, utm_term and utm_content), the ones Google Analytics and GA4 read to attribute each visit to the right source. Instead of typing the ? and the & by hand, you fill in the fields and walk away with the final URL ready for emails, ads and posts.
The build runs in the browser. And it's that consistent tagging that later lets you compare campaigns with confidence in your traffic report.