Title Keyword Position Analyzer

The position of the term in the title carries weight, if less than was claimed ten years ago. The reason is more behavioural than algorithmic: the start of the title is what a person reads first in the results list, and it is what survives truncation when the title runs too long to fit. A term at the end stands a good chance of not appearing at all.

Enter the title and the term and the page shows which word it starts at, what percentage of the title precedes it and an assessment. The comparison normalises accents and case, so the term is found even when written differently from the title — which avoids the commonest false negative in this kind of check.

Use the number sensibly. A title starting with the term out of obligation reads artificially, and an artificial title lowers the click-through rate, which is what actually matters. The usual balance is having the term within the first sixty characters, preferably before any brand separator, and written the way a person would write it.